GLOBAL

                                                                                                                                                                                                                                             DEVELOPMENT STUDIES

                                                                            Copyright © 1999 International Development Options

                                                                                               All Rights Reserved

___________________________________________________________________________________________________________________

 

Volume One                                                                   Winter 1998-Spring 1999                                                               Numbers 3-4.

___________________________________________________________________________________________________________________           

    HEALTH TOURISM: A NICHING STRATEGY FOR MARKETPLACE SURVIVAL IN CUBA                           

                                                                          

     Sharon L. Oswald                                Tony L. Henthorne

    Department of Management               Department of Marketing

    Auburn University                                 University of Southern Mississippi

    Auburn, Alabama 36849                      Hattiesburg, MS 39406

 

     Published online: December 15, 2016

     ABSTRACT

                                                                                                                                  

The Cuban health care system has long enjoyed a worldwide reputation for superiority in medicine.  However, with the dismantling of the Soviet Union, this reputation was not providing the hard currency necessary for the country's economic survival.  Health tourism, a specialized, under-served niche in the hotly competitive realm of Caribbean tourism, became the shining star of the Cuban government's hope for resurgence into the global marketplace.  With the exploitation of health tourism through a for-profit entity, Cuba appears to be heading down a path untraveled for nearly four decades.

 

IDO        ISSN: 1093-8281                 Copyright © 2017 International Development Options

                                                                                                All Rights Reserved